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Is Turning a Paid-For Metropolitan PM Into One That Gives Itself Away Downtown But Charges In The Suburbs One Way Forward?
Philip M. Stone July 31, 2007
One of the biggest questions newspapers are trying to resolve is how to get the eyeball “numbers” up and that in turn comes down to redefining exactly what comprises the “numbers”. In the US the National Newspaper Association says the way to combat steadily falling print circulation figures is to combine them with Internet readership, the idea being to impress advertisers that multimedia newspaper eyeballs are continually on the increase. But in the UK the ABC says it has no such plans to combine print and digital numbers.
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