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The Economist Lifts Its US circulation By 15.6% And Increases Its Ad Pages By 13.3% While Time’s Circulation Drops 17.1% and Ad Pages Are Down 2.4%, So Is The Right Question 'What Are The Brits Doing Right?' Or Is It 'What Are The Yanks Doing Wrong?'
Philip M. Stone August 15, 2007
The Economist and Time Magazine had a few things in common at the beginning of the year – both titles raised their newsstand price by $1 – Time to $4.95 and the Economist to $5.99 – Time joined the Economist in publishing on Fridays so readers had the magazine at home over the weekend, and both focused on an editorial product that included exclusive commentary and analysis that readers wouldn’t find on the Internet. But there was no similarity on the results after six months.
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