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It’s Clear In the US, Germany, and Belgium That Publishers Wanting to Attract Mostly Young Readers Must Make Their Paper Free; Experiments Show New Tabloids Asking Low Kiosk Payment Don’t Work - October 3, 2005
Philip M. Stone October 3, 2005
The Tribune’s RedEye tabloid aimed at the 18-34 years old today becomes a free newspaper. The Chicago daily had carried a cover price of 25 cents even though most of its copies were given away, but by adopting a completely free policy RedEye hopes to grab an immediate additional 10,000 – 15,000 daily readers, with the increased advertising and higher rates that should draw.
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