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Why A Single 27-Year-Old All-American Male Refused a Free Copy of USA Today: “There’s Nothing In There I Didn’t Read on the Web Before Going to Bed Last Night.”
Philip M. Stone March 13, 2006
Much has been written about the declining youth readership of newspapers, but it’s not until you actually sit down and talk with a member of that target audience that you realize just how terribly difficult it is going to be for print to get them back.
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