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Faster Than You Can Say ElleGirl, Cargo, or Celebrity Living, Magazines Are Killed; Quicker Than You Can Say Time Inc. and Staff Are Fired And Now The Final Indignity – Internet Advertising Will Surpass Magazine Advertising This Year.
Philip M. Stone April 20, 2006
The US magazine industry went into shock earlier this month when Hachette Filipacchi Media killed ElleGirl. Paid circulation was up 20% over 12 months, ad pages were up 50%, but this was a magazine targeted at teen girls. And teen girls look more at the Internet than they do glossy paper, so after its May issue ElleGirl , with its 500,000 paid circulation, becomes only ElleGirl.com for free.
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