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Smaller, Local Newspapers Are Now Also Feeling Real Pain From Near $4 Gas
Philip M. Stone May 28, 2008
Small, local newspapers have until now been the exception to the newspaper doom and gloom story as larger newspapers saw sinking classified revenues and advertisers turning their spend increasingly to the Internet, with bottom lines consequently ravaged. Small local newspapers, however, relying on very local display advertising had managed to weather the storm. Until now. Near $4 a gallon gas is now taking its toll even there.
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