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The Key For A Newspaper’s Survival Is For It To Decide What News IT Owns – Its Franchise -- And Then Devote All The Resources Necessary To Doing Exactly That On All Its Platforms.
Philip M. Stone March 23, 2007
The reason so many print newspapers are losing circulation is that they have lost touch with their mission statement -- their reason for being. To just exactly what precise audience is the newspaper targeting itself – the audience it considers its own – and is it willing to dedicate all the necessary resources on various platforms to protect that core journalistic and advertising platform?
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