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Fragmentation -- A Word That Is Already Giving Newspapers And Their Web Sites Grief; “We’re Following The Money” – Words Advertisers Are Telling Newspaper Publishers Causing Even More Sorrow
Philip M. Stone May 10, 2007
Fragmentation has already hit print, and it is starting to show up on its web sites, too. One stop shopping at a generalist news operation is losing favor to specialist operations. Why read about professional sports in your local paper or its web site, for instance, when you can visit ESPN and similar on the web that provide more specialist detailed sports information than one can ever absorb.
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