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Advertsing Forecasts For 2008 Already Lowered As The Common Thread In Q4 Newspaper Results, Besides Terrible Numbers, Is 'Softening'
Philip M. Stone February 1, 2008
Results announced by many newspaper companies Thursday confirmed worst fears that December was just plain awful – so much for Christmas – and the overwhelming outlook for this year is 'weak'. And already financial analysts are lowering their 2008 advertising revenue forecasts with the 'R' word looming ever more.
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