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How Come British Financial Journalism Is Such a Hit In The US?
Philip M. Stone October 15, 2008
In a biting US magazine industry downturn that has seen a near 10% drop in ad pages, The Economist, the British newsweekly magazine, still keeps roaring ahead with increased ad pages, more circulation, and it has even hit a new newsstand sales record in spite of (or perhaps because of) its hefty $6.99 price. And then there is The Financial Times of London that says its US newsstand sales increased 30% in September. So, how come Americans want to read what the Brits are saying?
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