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You’ve Got To Hand It to Gannett – If You’re Looking For The Young Print Reader Then Buying A College/University Newspaper Is A Pretty Smart Idea
Philip M. Stone August 10, 2006
What newspaper does a college student usually read inside and out whenever it is issued – often daily?. The college/university newspaper of course. So someone got very smart at the US’ largest newspaper chain and figured if you can’t attract the young to reading the local Gannett newspaper, then buy the local college newspaper that has the demographics you would kill for.
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