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Should Advertising And Editorial Work Closer Together – What’s The Point of Stories About Cheap Flights Across The Atlantic If Advertising is Concentrating On Selling Expensive Swiss Watches and Other Luxury Items?
Philip M. Stone November 11, 2009 Follow on Twitter
For the purists who insist there must be a thick, high Chinese Wall between editorial and advertising the very thought of some sort of collusion hits where it hurts the most, but given print’s dicey financial condition it may well be time to take another look whether the lines between the two need to become more blurred.
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