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A New Report Greets US National Newspaper Week Urging Publishers To Concentrate On More Local Information Plus Make All Their Platforms Advertiser Friendly
Philip M. Stone October 1, 2006
A year in the making at a cost of some $2 million, the American Press Institute (API) has released a study of how newspapers can do better in this environment of lower circulation and declining advertising dollars, and it concludes that publishers should look beyond the traditional revenue model, and also make it easier for people to do business with them.
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