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When USAToday Announced Its Annual 6% Advertising Rate Increase For 2007 ftm Cried Out That Newspapers Needed To Think Again About Such “Business As Usual” Antics Given Falling Circulations, And The Q1 Results, Including a 7.9% Revenue Drop at USA Today, Proves The Point
Philip M. Stone April 20, 2007
This is a story about newspaper Q1 revenues. It is not a “good news” story – even digital growth at the New York Times Company is slowing. The best perhaps that can be said is that at Dow Jones the revenue slip was not as bad as expected. But it is still a story of newspaper groups posting losses – at Tribune its first loss in five years and the quarter down 81% -- and at USAToday, the nation’s biggest circulation newspaper, advertising revenue slumps 7.9%. We’ll understand if you read no further.
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