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Those Newspaper Publishers Who Believe It’s Business As Usual and January Means A 6% Hike In Advertising Rates Had Better Think Again
Philip M. Stone November 30, 2006
It’s a cycle that sees no end. Circulation drops, costs rise, revenues are flat and yet the business needs to maintain its 20% plus margins. But thankfully January is just around the corner so its fallback time -- raise those 2007 advertising rates by some 6%. But this time there’s a huge problem ahead -- many advertisers are going to give a whole new definition to the term “playing hardball”.
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