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Morning Radio Is Prime Time
Michael Hedges April 11, 2011 Follow on Twitter
For many radio stations, the most important branding element is the morning show. It’s all about the numbers; more radio listening takes place in the morning. Stations, typically, invest more between six and nine in the morning than any other day-part, sometimes more than the rest of the day. Even stations branded as all-music will add services and a stronger host, so important is the morning slot.
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