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The Buzz Word for Newspapers Talking to Advertisers is No Longer “Circulation”; It’s “Readership” With “Quality” Close Behind
Philip M. Stone October 6, 2005
With many major newspapers suffering large circulation declines over the past few years, but still increasing their advertising rates, it seems only natural they no longer want to talk about circulation. No, the spin now is that advertisers should factor in how many people actually read a newspaper and whether they are the “right” people.
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