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Digital TV arrives in Austria…and major competition
Michael Hedges August 28, 2007
Within weeks Austrian television will be fully digital. The change-over arrives as ProSiebenSat takes over a local Vienna channel and the only privately held national commercial channel goes up for bids, with big broadcasters first in line. Competing for viewers, subscribers and advertisers at this level will shake Austria’s conservative media and the rattle might be felt in Brussels.
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