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What’s More Important: The Money A Paywall Web Site Brings In Or The Influence – Branding - Earned From Letting Everyone In Free?
Philip Stone September 9, 2010 (Follow on Twitter)
Jimmy Wales, founder of Wikipedia, says the Murdoch paywall at the Times and Sunday Times in the UK is a “foolish experiment” mainly because their readership online has dropped so drastically diminishing those newspapers’ influence in today’s social media digital world. But to Rupert Murdoch it’s all about the bottom line, knowing precisely who your readers are, and making them pay. Who has it right?
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