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De Benedetti Takes Aim At Berlusconi At Oxford University Speech While Murdoch’s Sky Italia Nips Away At Mediaset’s Digital Dominance
Philip Stone November 25, 2009 Follow on Twitter
Carlo de Benedetti chose the very public foreign forum of an Oxford University lecture to let Italian Prime Minister Silvio Berlusconi have It, verbally speaking, right between the eyes while at home Rupert Murdoch’s Sky Italia, after announcing it will launch a free digital terrestrial station in December, is distributing a USB key that will allow Sky desktops to access Mediaset’s free digital terrestrial channels – and without those Sky subscribers having a Mediaset desktop how can it sell its pay platforms?

 

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