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The Mobile Industry Heralds Mobile TV As The Next Huge Money-Maker Even Though Surveys Indicate Its Going To Be A Hard Sale, And Now The Experience Of The UK's Virgin Mobile Bears That Research Out
Philip M. Stone January 19, 2007
Maybe Virgin Mobile didn't go about it the right way it could only offer one expensive mobile model that receives its DAB Digital Radio signals and customers seem to think it's a bit old-fashioned and clunky -- but whatever the reason its mobile TV platform launched last October with none other than Pamela Anderson leading the £2.5 million ($5 million, €3.97 million) pitch has done miserably.
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