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The US Media Rings Alarm Bells That Gasoline May Soon Cost $4 a Gallon, And If It Does Advertising Managers Will Be Pushing The Panic Button
Philip Stone May 17, 2007
Some US oil analysts believe that by the Memorial Day weekend at the end of the month that US gasoline prices may reach $4 a gallon. Most economists say that is the benchmark that will force Americans to change their spending and travel habits, and that in turn could well mean a catastrophe for media advertising revenues.
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