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Virgin’s Deal In the UK To Become A Quadruple Player – Fixed Lines, Mobile, Broadband, and Television – Is A Forerunner of What Will Occur Elsewhere. And Suddenly BSkyB Has A Real Program Competitor On Its Hands -- Watch Those Sports Rights!
Philip M. Stone December 5, 2005
It’s the kind of deal that, when announced, seemed such a natural, and it propels Sir Richard Branson yet again into the limelight, this time as the biggest shareholder in a company that will deliver broadband to 2.5 million customers, that already has 4.3 million fixed-line accounts, more than five million mobile customers and 3.3 million cable TV subscribers.
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