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Newspapers Must Concentrate On Getting Their Mobile Strategy Right
Philip M. Stone March 17, 2010 Follow on Twitter
Newspapers very belatedly have understood that the Internet advertising-only model doesn’t work and they are scrambling to find the right advertise-pay mix, but the reality is that’s not the priority right now – mobile is still virgin territory and that’s where the big money can be made, if it’s done right from the beginning.
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