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The Young Broke Box Office Records For Spider-Man 3 And That’s Really Bad News For Newspapers As Sony Pictures Concentrated On Digital Marketing Rather Than Newspaper Ads, Toyota Relaunches The Scion xB Without Newspaper Ads, And Macy’s Warns Publishers They Will Continue To Lose Out Unless They Change Their Ways.
Philip M. Stone - May 9, 2007
With the young your primary customers, and you believe that target audience has drifted away from newspapers to the Web then who can blame Sony Pictures for following the money to the Web too, with resulting box office records for Spider-Man 3 around the world. Sony intentionally cut its newspaper marketing spend to increase its digital activities, and the studio couldn’t be happier. Are newspapers a necessary advertising spend any more?

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