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At Least One Thing Seems To Unite European And American Lawmakers When It Comes To Television –Those Unhealthy Food Ads Targeted At Kids Need Restrictions, But Voluntary or Legislation?
Philip Stone - February 12, 2007
On both sides of the Atlantic the campaign is gaining steam – obesity is a major problem, it’s continually getting worse in children at ever younger ages and one big villain is television. And although some food producers have voluntarily cut back targeting ads at the under 12s, and some government agencies have proposed what they see as tough advertising restrictions, the verbiage from some lawmakers and lobby groups is that it’s not enough.

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