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Want To Sell More Newspapers In The UK? It’s Not The Journalism, Stupid, It’s The Free DVD, Cheap Holidays, And Discount Dining
Philip M. Stone February 13, 2007
UK national newspapers had a good January, stemming the monthly downward circulation trend, but look closely and you’ll see it wasn’t the journalism that won the day but rather all those free DVDs and other promotions that ensured the New Year began with a really big bang, and not another whimper.

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