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Here’s A Lesson From The UK’s Sunday Times – Raise Your Cover Price To A New Industry High And Even The Most Loyal Readers Will Depart -- A 20p Increase in September Has So Far Cost It More Than 100,000 In Circulation
Philip M. Stone January 15, 2007
Sticker shock can apply to a newspaper’s cover price as the UK’s Sunday Times has learned. The term got its start in the US when buyers looking at a new car’s price sticker in the auto showroom were shocked to see figures far higher than expected. Well, the Sunday Times raised its price in September to £2 ($3.90, €3), the highest in the UK, and the sticker shock has so far cost it more than 100,000 circulation.

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