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The Key To Building Newspaper Circulation – Give Readers More Of The Stories They Want, But Do Editors And The Public See Eye To Eye On Those Choices?
Philip M. Stone March 15, 2007
It’s really a simple marketing exercise – find out what people want and sell it to them. Trouble is when it comes to the newspaper business do we really know what the public wants? There is help on the way to figure that out, and if you’re an old-time editor who believes you know that without being told, you may want to think that one again.

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