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European Free Newspaper Market Share Ranges from 72% in Iceland to Just 6% in Austria, But Already Free Newspapers are Circulation Leaders In Spain and Switzerland With More Free Newspapers Coming
Philip M. Stone December 15, 2005
Iceland, a country with just under 300,000 population has a battle royal going on between free newspapers. Frettabladid, which has been around four years, leads with 99,000 mostly home delivered copies daily, and Bladid, a free mail-delivered tabloid that started in May this year, distributes 80,000. That means enough free newspapers are available to satisfy about 64% of Iceland’s total population.

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