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“When Will They Learn” – FTM in July Decrying the British Newspaper Marketing Practice of Giving Away DVDs. “ They’ve Got to Learn. That’s Got to Stop” – Rupert Murdoch, November, 2005
Philip M. Stone November 27, 2005
The very British newspaper marketing practice of giving away DVDs to boost circulation has now been damned by the publisher who probably is responsible for giving away more DVDs than any other. To Rupert Murdoch it just doesn’t make sense any more.

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