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Large US Newspapers Had An Awful February -- Can Publishers Still Maintain Their “Cyclical” Argument Or Is The Reality That Advertising and Circulation Revenues Are In Perpetual Decline With No Signs Of Recovery?
Philip M. Stone March 22, 2007
Advertisers gave most large US newspapers a financial thrashing in February, bringing shivers and chills to many boardrooms and on Wall Street. Publishers can’t do much more than pray that February is just part of the “cyclical” argument and everything will eventually get better. But what if February’s slump is not cyclical, but much worse – the formation of a new, much smaller, newspaper advertising landscape.

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