followthemedia.com - a knowledge base for media professionals
Media Rules & Rulers

Data Plan Sours, Too Grand For Some

Data protection and privacy are certainly hot button issues. Revelations of big data scoop-ups by various governmental agencies abetted by big data scoopers have sent a wide variety of interested parties into a spin, all crying “there must be a law.” But, as legal things go, it’s difficult to find common ground.

Mrs Merkel's phoneInvited to Brussels for a big decision last week were 28 national justice ministers, chief legal officers, for the final debate on revision of the Data Protection Directive, so old it barely considers a data-rich internet. Nearly two years ago the European Commission (EC) proposed a regulation on data protection replacing the directive, significant in itself as a regulation under EU law needs only approval of justice ministers of the Member States while a directive requires ratification by each national legislature.

But the EU Justice and Home Affairs Council put any final vote on the regulation on hold, perhaps permanently. “The ministers did not want to make hasty decisions,” said Lithuania’s Justice Minister Juozas Beratonis, who chaired the meeting with Lithuania’s Home Affairs Minister Dailis Alfonsas Barakauskas. Some – including the Germans, Swedes and Belgians – wanted a stronger message, largely, to American tech giants Microsoft, Google and Facebook, strongly criticized for handing customer data to government spy agencies. Others, like the UK, hate the idea of ceding national authority to the EU, particularly with elections looming with nationalist and eurosceptic voices gaining traction.  

The crux of the General Data Protection Regulation is, in theory, streamlining a process complicated by 28 national laws. Imbedded in the hearts of EU Commissioners are single market virtues and with it the notion of grand unifying legislation. Since the Great Recession national politicians have found it a hard idea to sell back home. “Today, we have moved backwards,” said EC Justice Commissioner Viviane Reding. The proposed regulation will likely be downgraded to a directive, forcing a long process of national debates, and not seeing next light until after European Parliament elections.

European publisher groups must be relieved. The European Publishers Council (EPC), European Newspaper Publishers Association (ENPA), European Magazine Media Association (EMMA) and the European Journalists Federation (EFJ) mounted a campaign asking the justice ministers to “re-think” the proposed data protection regulation. As always, press freedom was the main argument. (See joint statement here) The publishers were looking for a journalistic exception.

“Data protection reform should not place any restrictions on the right of the independent press to carry out investigative reporting in Europe,” said ENPA president Ivar Rusdal in the statement. At the ENPA’s congress in Athens a month ago, Mr. Rusdal was a bit more clear. Publishers, it seems, object to language in the draft proposal that would require all organizations with customer databases over five thousand to employ a full-time data protection person.

“The ability to reach new readers is also crucial for the future sustainability of the press,” said Mr. Rusdal in Athens. “We therefore call on legislators to ensure that the final Data Protection Regulation will not destroy communication channels that have been used for decades to develop press circulation.” Publishers and Facebook have, it seems, much in common.


See also in ftm Knowledge

Media Laws – New and Revised

Policy makers and politicians are writing and rewiting media laws and rules at a breakneck pace. As broadcasters and publishers grapple with changes brought about by digital development, new business models and financial distress, the new media is feeling rules tightening around it. From licensing and public broadcasting to privacy, piracy and copyright this ftm Knowledge file Media Laws – New and Revised summarizes new laws and revised laws from a media perspective. 135 pages PDF (December 2010)

Order here

ftm resources



related ftm articles:

Clouds, Cookies, Rules And Confusion
A cloud hovers over the technology horizon at this very moment. All those clever IT engineers have created such joy, not to forget opportunities for commerce, that new rules are needed to keep it all from being so overwhelming. Big changes are in store for the web, some lovely, some weird and all challenging.

EU Commission to Facebook: Grow Up!
“No one cares about privacy anymore,” opined 25 year old Facebook founder Mark Zuckerberg recently. Young people, he waxed sociological, don’t know privacy and don’t care about it. His contemporaries may yet be living in university housing – or their mothers’ – with toys as their sole possessions but the adults have a different perspective.

EC challenges internet snooping
Privacy rights are accepted and, generally, honored in Europe. The wealth – literally and figuratively – of personal information made available through the internet staggers the imagination. Staggering, too, is the prospect of privacy rights being trampled.


advertisement

ftm Knowledge

Media in Spain - Diverse and Challenged – new

Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018

Order here

The Campaign Is On - Elections and Media

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

Order here

Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

Order here

More ftm Knowledge files here

Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!

copyright ©2004-2014 ftm partners, unless otherwise noted Contact UsSponsor ftm