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The textures of African broadcasting
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Radio Skonto/Riga to Reprise "Phrase That Pays"

Riga, Latvia A/C radio station Radio Skonto launches a major audience promotion based on the reliable "phrase that pays" concept. Beginning October 3 station DJs will place phone calls to randomly selected telephone numbers ten times each day. When a phone call is answered with the phrase promoted on the air, the winner will receive a new automobile.

"This promotion has never been done before in Riga," says Radio Skonto General Manager Ivars Embrekts.

Radio Skonto is supporting the promotion with print and TV ads. Plans are also in the works for special consolation prizes for the losers.- September 29, 2005

 


Keywords:Latvia broadcasting, radio promotion

ftm Knowledge

Media in Spain - Diverse and Challenged – new

Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018

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The Campaign Is On - Elections and Media

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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