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followthemedia.com - a knowledge base for media professionals |
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Media Brands - Much More Than A NameFrom Apple and the BBC to Google, KISS, Prince and NRJ... media brands inspire and engage. What makes a strong media brand? This ftm Knowledge file looks at brand basics and brand strategies for broadcasters, publishers and new media. 25 articles, 65 pages. PDF file (July 2008) ftm members Order Here non-Members €39 |
Russian Media - The Wild EastMedia in Russia is big business and big politics. Advertising growth is high, radio and TV channels springing up. At the sametime independence is questioned, journalists in danger and foreign media excluded. It's all changing. ftm looks at media in Russia, 30 articles, 55 pages. PDF file (July 2008) ftm members Order Here non-Members €39 | |
The State of the Print Media in the Worldftm reports on the World Association of Newspapers Congresses - 2005-2008. Includes WAN readership studies, WEF press freedom studies, newspapers and new media, African media and journalism, Russian media and Russian politics, press freedom. 118 pages. PDF file (June 2008) ftm members Order Here non-Members €39 |
Europe's Media RulesMedia rule makers are taking strong positions on competition, State aid, public broadcasting finance and advertising. and that's only for starters. As the Audiovisual Media Services Directive takes effect, national rules are changing. Europe's Media Rules has all the background and latest developments. 80 pages PDF (June 2008) non-Members €39 |
Media Searches for Business ModelsThe search for effective business models challenges traditional media and new. From broadcasting to publishing, Hollywood to China, media outlets confront change after change in new terms for revenue creation and value. Media Searches for Business Models is 30 articles on what's real and what's not. 76 pages PDF (May 2008) |
The Media in FranceFrench audiences are moving fast to every new platform. Some media outlets are leaping ahead, sometimes winning and sometimes not. Media life in France... and a few secrets. 75 pages PDF (April 2008) |
Children, Television and Advertising - Many rules, more debates, few resultsTelevision for children is threatened. Advertising to children discouraged. And young people move to new media. As broadcasters retreat, advertisers move to the internet. Will Web rules follow? This ftm Knowledge file details the debate and consequences. 69 pages PDF (March 2008) |
Big Media Deals - Consolidators, Moguls, Private Equity and End GamesBig media deals are exciting to watch. The recent biggest deals - Dow Jones, ProSiebenSat, the Tribune Company and Emap - show the effects of the business cycle meeting dreams, strategies and private equity. This ftm Knowledge file details these four BIG MEDIA DEALS and their effects. 83 pages PDF (March 2008) |
Digital Radio - Paradigm and ShiftDigital media is slowly finding its way. Broadcasters are challenged by shifts in business models, audience expectations and regulation limbo. this ftm Knowledge file details the promise of digital broadcasting and the paradigm shifts. 65 pages PDF (February 2008) |
Media Measurement Moves Forward and EverywhereIncludes: mobile and internet metrics, electronic measurement systems and device descriptions, PPM (US) debate, Cox Radio President Bob Neil interview, RAJAR (UK) debate, with comments. 68 pages PDF (February 2008) |
Africa - Media made to orderAfrica's media touches its 57 countries and the rest of the world with every possible challenge. From the abuse of dictators to amazing development and the rise of new media African media has its own texture and context. Contains 20 articles and ftm Resources. 62 pages PDF (January 2008) |
We Love Celebrities - the press, popular culture and paparazzi - ftm Knowledge fileFrom pop stars to politicians, Royals and reporters fascination with celebrities sells media. ftm looks at the latest, greatest and most remembered flings and flops. Complete with pictures! 50 pages PDF (December 2007) |
We're Going Mobile - but where are we going?Mobile TV, mobile radio, mobile internet in Europe, Asia and the US. What's real and what's not. While mobile media investment soars where are the consumers? 81 pages PDF (November 2007) |
Design Your Knowledge fileftm Members can request a custom Knowledge files on a subject of your choosing. Perfect for meetings and seminars! |
Western Balkans - the struggle for order and independenceftm reporting explores media development and investment in Serbia, Montenegro, Bosnia / Herzegovina, Croatia, Macedonia and Albania. Emerging from conflict broadcasters, publishers and governments face ghosts of the past to forge a new future. 40 pages PDF (October 2007) Free to ftm Members, others from €39 |
Rupert Murdoch - The Media MogulFrom Australia to the San Antonio, Texas tabloid to News Corp and News International, Mr. Murdoch fascinates all media watchers. Update includes new material on Dow Jones / Wall Street Journal deal plus London free newspapers and newspaper marketing. When Murdoch talks, the media world listens, and he has a lot to say about newspapers, broadcasting and new media. 53 pages PDF (September 2007) |
The Six Radio BrandsEuropean radio brand styles and strategies described with illustrations from current radio practice. 100 pages. PDF file |
Flying Through Turbulence – Media in the New EU Member Statesftm reports on media in the 12 newest EU Member States. Will media find clear air or more turbulence? Country reports, company reports and broadcaster/publisher reports. 98 pages PDF file (February 2007) Free to ftm members and others from €39 Order |
European Public Service Radio - Cultural ConsequencesWorking paper exploring the relationship between European culture and public service broadcasting, written in September 2003 and occasionally updated. |
FANS/Radio ResearchDescription of radio audience segmentation in the United States. |
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