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followthemedia.com - a knowledge base for media professionals |
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International Broadcasting - Platforms and PoliticsInternational broadcasting is more than voices across borders. It's moved to television and the Web. Legacy broadcasters are reducing their footprint while newcomers are expanding. This ftm Knowledge file looks at all sides. 55 pages PDF (July 2011) |
Europe’s Radio – Eastern EuropeEastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 102 pages PDF (June 2011) |
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Social Media Matures (...maybe...)Hundreds of millions use social media. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 42 pages, PDF (June 2011) |
Media Measurement - Changing TimesThe times are changing and so is media measurement. Everybody wants more, faster and better. As web metrics grow measurement for all other media must adapt. 81 pages PDF (May 2011) |
Western Balkans - The Struggle For Order And Independenceftm reporting explores media development and investment in Serbia, Montenegro, Bosnia / Herzegovina, Croatia, Macedonia and Albania. Emerging from conflict broadcasters, publishers and governments face ghosts of the past to forge a new future. Includes Resources, 65 pages PDF (May 2011) |
Media in GermanyHome to Europe's biggest broadcasters and publishers, Germany is a highly competitive media market. Transition to digital television was easy, other media not so simple, unsuprising with Germany's complex regulation and business structures. This Knowledge file reports on media leaders and followers. Includes Resources 143 pages PDF (April 2011) |
Rupert Murdoch and News CorporationNews Corporation is a highly competitive media giant a global, multi-media footprint. From paywalls and pay-TV to tabloid troubles and new ventures the media industry watches Rupert Murdoch. Update includes family ties, succession plans and other News Of The World. 172 pages PDF (April 2011) |
Media Development - Emerging Markets / Converging PlatformsMedia development in emerging and transitional democracies has never been more important and never more challenging. With everything else, new media and the web are both opportunities and complications. The ftm Knowledge file reviews the changes. 54 pages PDF (March 2011) |
Intellectual Property Rights - Yours, Mine and OursEvery content creator and user has a vested interest in intellectual property rights, the rules meant to set a course for fair distribution of art, music, video and the written word. Agreement on those rules is not absolute. This ftm Knowledge file explores what's yours, mine and ours. 42 pages PDF (March 2011) |
Europe’s Radio – Northern EuropeNorthern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 101 pages PDF includes Resources (February 2011) |
We've Gone Mobile - And Nothing's The SameConsumers have taken to smartphones in huge numbers. Competition among device makers, telecoms and content producers has created an insatiable demand. With so much volume markets are fragmenting... and nothing's the same. 132 pages PDF (February 2011) |
Media in the Baltics - New World OrderBy the time Estonia, Latvia and Lithuania joined the European Union they were known as the Baltic Tigers. The media sector grew spectacularly with big multi-nationals investing. Times have changed. This ftm Knowledge file reports the changes and new opportunities. 27 pages PDF (January 2011) |
Media Laws – New and RevisedPolicy makers and politicians are writing and rewiting media laws and rules at a breakneck pace. As broadcasters and publishers grapple with changes brought about by digital development, new business models and financial distress, the new media is feeling rules tightening around it. From licensing and public broadcasting to privacy, piracy and copyright this ftm Knowledge file Media Laws – New and Revised summarizes new laws and revised laws from a media perspective. 135 pages PDF (December 2010) |
Television News - Bright Lights, Big CoverageThe global reach of television news has never been greater. The digital age has expanded that reach to satellite channels and the Web but it has also forced television news to mature. This ftm Knowledge file shows the gains and the pains. 74 pages PDF (December 2010) |
Europe's Radio - Southern EuropeRadio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 48 pages PDF (November 2010) |
Television in the UKViewers in the UK love their 'telly'. The BBC is under pressure, BSkyB expanding, ITV and Channel Five are under new management. Hardly a week goes by without a complaint, new rules or other change. 58 pages PDF (October 2010) |
UK NewspapersThe newspaper market in the UK is among the worlds most competitive. The publishers are colorful, editors daring, journalists talented and readers discerning. ftm follows the leaders, the readers, the freebies and the tabloids. 83 pages PDF (October 2010) |
Music & Media - Changing SceneYou can hear the pulse of life in music, they say. For the music industry that heartbeat is frantic as business models disappear and reappear. Media has loves music, too, just not in the same ways. This ftm Knowledge file covers the tale of two worlds intertwined. 78 pages PDF (September 2010) |
Media in Africa - Growing PainsAfrica's media has a dynamic all its own. Its newspapers, television, radio and advertising are world-class. New media is taking hold. At the same time, some governments seek blinding repression. This ftm Knowledge file looks at the great and not-so-great. Includes Resources 90 pages PDF (September 2010) |
Digital Radio - Possibilities and ProbabilitiesDigital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 110 pages PDF (August 2010) |
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Cars And You - Media, Automobiles and AdvertisingThe media business and the automobile sector have complimented each other for decades. Media has given automakers a platform for setting high standards for brand building. Consumers have changed habits forcing new thinking. This ftm Knowledge file reports on media, automobiles and advertising. 30 pages PDF (June 2010) |
Media in South East EuropeThe countries of South East Europe are a mix of EU Members - Greece, Romania and Bulgaria - and two on the fringes - Macedonia and Moldova. The region has media billionaires and big broadcasters vying for ad share and market position. Challenges, not just on the fringes, remain daunting. Includes Resources. 56 pages PDF (May 2010) |
Media Business Models EmergingAfter a rough transition media business models are emerging. Challenges remain. There are Web models, mobile models, free models, pay models and a few newer models. It makes for exciting times. This ftm Knowledge file examines emerging business models and the speed-of-light changes. 123 pages PDF (May 2010) |
The Campaign Is On - Elections and MediaElections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 53 pages. PDF (April 2010) |
The Privacy IssueThe privacy issue touches every aspect of media. From consumer protection and the rights of individuals to news coverage privacy is hotly debated. New media and old media stumble and the courts decide. ftm offers views from every side of the Privacy Issue. 37 pages. PDF (April 2010) |
Bertelsmann/RTL - Europe's BiggestFew media groups have the scale and dynamics of Bertelsmann. From austere beginnings as a hymnal publisher, it has become the dominant European publisher and broadcaster through subsidiaries RTL and Gruner + Jahr. And it's arms reach around the world. ftm explores Bertelsmann and RTL. 30 pages. PDF (April 2010) |
The Paper Its Printed OnNewsprint, printing presses and page design are the basic components of the print media. The ftm Knowledge file tells the story. Includes 30 articles. 65 pages PDF (March 2010) |
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Google Is...Google's leaders say their goal is to change the world. And they have. Far more than a search engine, Google has impact over every media sector and beyond, from consumer behavior to broadcasting and advertising to newspapers. That impact is detailed in this ftm Knowledge file. 63 pages PDF (February 2010) |
Media in ItalyThe Italian media market is totally unique and very competitive. Italian consumers are quickly embracing new media and the advertising community is quickly changing. And hovering close is Italy's richest person - Silvio Berlusconi. 75 pages, includes Resources, PDF (January 2010) |
Public Broadcasting - Arguments, Battles and ChangesPublic broadcasters have - mostly - thrown off the musty stain of State broadcasting. And audiences for public channels are growing. But arguments and battles with politicians, publishers and commercial broadcasters threatens more changes. The ftm Knowledge file examines all sides. 64 pages PDF (January 2010) |
Media in TurkeyWith roots in the East and branches in the West, media in Turkey is big, bold and sometimes government controlled. This ftm Knowledge file shows the size and the shape of this rich media market. 30 pages PDF includes Resources (December 2009) |
The Curtain Falls - Media RisesThe series of five articles focused on the fall of the Iron Curtain; Germany in 1989, new media rules, State broadcasting becomes public broadcasting, international broadcasting refocuses and the rise of commercial broadcasting. PDF (November 2009) |
Media in Austria and SwitzerlandMedia in the alpine countries Austria and Switzerland shares many similarities. In addition to language, there are strong publishers, very strong public broadcasters and emerging private sector radio and television. This ftm Knowledge file looks at the mountains and valleys, innovative and creative. Includes Resources. 63 pages PDF (October 2009) |
Media in Spain and PortugalThe Iberian Peninsula is home to media with vast international reach. Yet, at home the economic crisis has taken its toll. The ftm Knowledge file profiles Spanish and Portuguese public and private media as it struggles to cope. Includes Resources 58 pages PDF (September 2009) |
The Games People WatchMedia and sports are a powerful combination. Together they capture huge audiences and considerable money. This ftm Knowledge file looks at the competition from football rights battles and cycling coverage with new media to the Olympic Games. 60 pages PDF (September 2009) |
Media in the Middle East and North AfricaThe striking contrasts in the MENA region’s media are the anguish of the old and the hope of the new. The ftm coverage of the region begins with this Knowledge file reporting what has changed and what has remained the same. 43 pages PDF (August 2009) |
Media in ScandinaviaBig media companies in Denmark, Finland, Norway and Sweden are riding a sea of change. The digital media revolution is nowhere more apparent than in Scandinavia. This ftm Knowledge file Media in Scandinavia looks at rapid change in the most 'wired' neighborhood. 56 pages PDF, Resources (May 2009) |
High Finance – Media and MoneyRevenue is harder to find. Costs are harder to control. White knights are in hiding. Nothing is easy. The ftm Knowledge file High Finance – Media and Money – looks at where it has gone and where it is going. 94 pages PDF (May 2009) |
The BBCFew pure media brands transcend borders and boundries to acheive the iconic status of the BBC. The institution has come to define public service broadcasting. Yet missteps, errors and judgment questions fuel critics. The BBC battles those critics and competitors and, sometimes, itself. 72 pages PDF (February 2009) |
Competition Rules and Competition AuthoritiesFair or unfair, the media marketplace invites the microscope of national competition and cartel authorities as well as the European Commission. This ftm Knowledge file details the upsand downs of mergers and acquistions questioned and sometimes quashed. How media competes is defined by the rules and sometimes fears. Includes 31 articles, resources. 61 pages PDF (November 2008) Order here |
Free Newspapers - They are everywhere...The free newspaper phenomenon is rocking media landscapes across the world. This ftm Knowledge file looks at publishers and their battles in the UK, Europe and the US. Includes data on the successes and weaknesses. 81 pages PDF (October 2008) |
The Beijing Olympic Games and ChinaThe Beijing Olympic Games is the most anticipated media event of the 21st century. ftm is following the run-up to the Games, Brand China, Digital China, media business in China and the state of China's media freedom. 30 articles 75 pages PDF (updated August 2008) |
Media Brands - Much More Than A NameFrom Apple and the BBC to Google, KISS, Prince and NRJ... media brands inspire and engage. What makes a strong media brand? This ftm Knowledge file looks at brand basics and brand strategies for broadcasters, publishers and new media. 25 articles, 65 pages. PDF file (July 2008) |
The State of the Print Media in the Worldftm reports on the World Association of Newspapers Congresses - 2005-2008. Includes WAN readership studies, WEF press freedom studies, newspapers and new media, African media and journalism, Russian media and Russian politics, press freedom. 118 pages. PDF file (June 2008) |
Children, Television and Advertising - Many rules, more debates, few resultsTelevision for children is threatened. Advertising to children discouraged. And young people move to new media. As broadcasters retreat, advertisers move to the internet. Will Web rules follow? This ftm Knowledge file details the debate and consequences. 69 pages PDF (March 2008) |
Big Media Deals - Consolidators, Moguls, Private Equity and End GamesBig media deals are exciting to watch. The recent biggest deals - Dow Jones, ProSiebenSat, the Tribune Company and Emap - show the effects of the business cycle meeting dreams, strategies and private equity. This ftm Knowledge file details these four BIG MEDIA DEALS and their effects. 83 pages PDF (March 2008) |
We Love Celebrities - the press, popular culture and paparazzi - ftm Knowledge fileFrom pop stars to politicians, Royals and reporters fascination with celebrities sells media. ftm looks at the latest, greatest and most remembered flings and flops. Complete with pictures! 50 pages PDF (December 2007) |
The Six Radio BrandsEuropean radio brand styles and strategies described with illustrations from current radio practice. 100 pages. PDF file |
Flying Through Turbulence – Media in the New EU Member Statesftm reports on media in the 12 newest EU Member States. Will media find clear air or more turbulence? Country reports, company reports and broadcaster/publisher reports. 98 pages PDF file (February 2007) Free to ftm members and others from €49 Order |
European Public Service Radio - Cultural ConsequencesWorking paper exploring the relationship between European culture and public service broadcasting, written in September 2003 and occasionally updated. |
FANS/Radio ResearchDescription of radio audience segmentation in the United States. |
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followthemedia.com - a knowledge base for media professionals |
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