Europe’s Radio – a new ftm Knowledge file for September 2008
Europe’s media landscape is dotted by 15,000 radio stations and channels. Public, private, digital and even a few MW stations reach upwards of 90% of Europe’s listeners each day. Ftm reports on growing brands, changing rules and new technologies. Country reports. 135 pages PDF (September 2008)
Free to ftm members, others from €39
Media Brands - Much More Than A Name
From Apple and the BBC to Google, KISS, Prince and NRJ... media brands inspire and engage. What makes a strong media brand? This ftm Knowledge file looks at brand basics and brand strategies for broadcasters, publishers and new media. 25 articles, 65 pages. PDF file (July 2008)
Free to ftm members, others from €39
Russian Media - The Wild East
Media in Russia is big business and big politics. Advertising growth is high, radio and TV channels springing up. At the sametime independence is questioned, journalists in danger and foreign media excluded. It's all changing. ftm looks at media in Russia, 30 articles, 55 pages. PDF file (July 2008)
Free to ftm members, others from €39
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