Hot Topic - new advertising

Reporter To Tribune Publisher Sam Zell: “How Is The Ad Market Going To Hold Up This Year?” Zell: “What Ad Market?” - July 1, 2008
“What ad market?” just about sums it up on both sides of the Atlantic. And with all the downsizing in the editorial news hole the way forward seems to be “What can we afford to publish every day?” It’s just getting tougher than ever to get out “The Daily Miracle” as publisher Terry Egger of The Cleveland Plain Dealer called it in a letter to subscribers Sunday explaining why their paper was changing so much this week.

Even In The US Where It’s Difficult To Gain Unanimity On Just About Anything, TV Product Placement May Have Just Earned That Distinction On Things Having Gotten Out Of Hand - June 27, 2008
It’s the old story of killing the golden goose. Once the Federal Trade Commission (FTC) advised back in 2005 that TV product placement was perfectly ok without having to tell viewers that a product was being “placed” as an advertisement, then the networks and Hollywood just plain went to town on a new way to print money. There are shows today where it’s not uncommon to find from 3 - 5 product placements per minute.

The dark side visits Cannes - June 26, 2008
It wasn’t all parties, awards, parties, beach and parties at the Cannes International Advertising Festival; well, almost not all. Advertising and media luminaries took to the podium for a few rounds of complaining, whinging and begging. Google’s business model was long argued. And Mr. Murdoch asked for the money.

Cannes Lions winners mix media and stories, just like real people - June 23, 2008
The Cannes International Advertising Festival mixes the rough selling trade with the high art of small frames, big frames and no frames at all. For more than a half-century the advertising people have put on this little show to celebrate their best work and themselves. The just finished 2008 gathering was a challenge event; the ad people again proving they’re a half-step ahead.

The Web’s Attraction To Readers Is Not Matched By The Advertising Bucks From The Big Guys, Nor The Public’s Trust, And Now There’s A Dip In Internet Growth - June 20, 2008
The news for the web hasn’t been so great lately -- a new Yankelovich study says that ads on traditional media platforms make a more positive impression than digital, which may be why the Procter & Gambles of this world still put the vast bulk of their spend into traditional platforms, and that readers say they trust traditional media more than they do the Internet, and to top it off Q1 saw the Web’s first growth blip.

The bleeding edge at Cannes - June 15, 2008
Mobile phone giant Nokia is spreading its love. As a major sponsor of the Cannes International Advertising Festival Finland’s best known exporter wants to romance the advertising people. There’s a party and free phones.

Media Measurement Moves Forward and Everywhere

Includes: mobile and internet metrics, electronic measurement systems and device descriptions, PPM (US) debate, Cox Radio President Bob Neil interview, RAJAR (UK) debate, with comments. 68 pages PDF (February 2008)
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