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Overall US Newspaper Daily and Sunday Circulation Continues Decline According To Latest Audit Numbers, And With Online Growth Slowing That Space Between A Rock And A Hard Place For Publishers Is Getting Ever Smaller
Philip M. Stone May 1, 2007
The latest overall US newspaper audit numbers continue trending down as they have for the past 20 years – Sundays down 3.1% and daily circulation off 2.1% -- but for many large metropolitan newspapers the results are much worse – 5% plus, in the case of the Dallas Morning News 14% for the daily and 13% for the Sunday. Combine those kinds of numbers with slowing online growth and it is an even bleaker picture out there.
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